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  • Start Young World Design Day 2017 icoD & We are Rap

Start Young World Design Day 2017

April 9, 2017

The International Council of Design (ico-D) in collaboration with We are Rap. presents WDD2017: Start Young, a workshop created for World Design Day 2017. WDD2017 takes place on 27 April 2017 on location with four worldwide partners. The theme for World Design Day is Start Young: a project spanning five continents, in five languages, to introduce design concepts to kids through educational workshops.

Montréal (Canada), 24 March 2017—Every year on 27 April, the International Council of Design (ico-D) celebrates World Design Day (WDD), the anniversary of its founding. This year, ico-D has partnered with Montréal-based designer Marc Kandalaft of We are Rap. to introduce design to a whole new generation. For the theme of the 2017 World Design Day celebrations, «Start Young,» we are asking ourselves «how do we prepare young kids to navigate this turbulent world, so they can become sensitive, intellectual, imaginative and practical leaders for tomorrow?» ico-D  sees the great potential for design to improve the world around us. We know that design changes—for the better—how we live and thrive in everyday environments like schools, parks, workplaces and hospitals. The profession of design and its ethics requires designers to consider context, culture, diversity and specificity before even starting to design, and this has become an essential way of thinking and being in the complex world we live in today.

We are starting with a primer on design with some hands-on exercises to initiate the participants into a basic form of design methodology. The WDD 2017: Start Young workshop will be given around the world, crossing times zones and uniting kids from all walks of life, from Korea to Mexico. The WDD workshops will celebrate the transformative power of kids and design across regions and cultures. The project is part of a global collaboration to promote early design education in partnership with Sainte-Anne (Canada), Open Design Cape Town (South Africa), Casa Wabi (Mexico), Triennale Design Museum (Italy) and Seoul Design Foundation (South Korea), organisations who will lead the WDD 2017: Start Young workshops in their respective countries.

The hands-on workshop WDD2017: Start Young will encourage the participating children to explore their creative potential freely and trust their capacity to solve problems and test their solutions. WDD2017: Start Young participants will be asked to: Observe > Analyse > Create > Model > Test. The desired outcome of the workshop is to inspire and empower children to adopt innovative ways of thinking and to enhance their creative confidence.

Design is transformative. Knowing that the kids of today will be the leaders of tomorrow, early awareness of design as a field of professional practice and of elemental design methodology is key. Whether they choose to become designers, or to apply design methodology in their approach to everyday problems, the designing mindset will be an invaluable asset for whatever future they choose.

Kids are a blank slate. They are at an age when their view of the world and its possibilities are limitless. As the first generation of ‘pure’ digital natives, today’s kids already feel personally responsible for their own futures: they want to be able to choose and create work that makes a difference in the world. And they will do it in their own, unique way. Having a designing mindset means being tuned into the invisible things that matter to people and their relationships to each other and the world.

What if design was taught to children the same way math is: everyday, and on equal footing with science, history and languages? Nearly everywhere in the world, math is considered one of the essential subjects necessary for developing a well-rounded, young mind. The logic is, though many of us won’t become mathematicians, we inherently know math is useful, as it shapes and enlarges our brains in a particular, irrefutable way. In some countries, design is already considered to be an essential subject in elementary school curriculum. The same logic stands: by teaching design to children, they may not become designers, but they will know how to think and be like them. It’s about cultivating and nurturing a designing-mindset. And it’s best to start young.

Every year leading up to World Design Day, we ask ourselves: How can we best impact how people think about design? This year, we came up with the answer: Kids! And starting their design awareness and education young!

#WDD17StartYoung

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ico-d press release

Before launching Rap. in November 2014, I ran Marc Kandalaft Design for 15 years, building brand identities for companies in Europe, North-America, and the Middle-East. Rap. represents what I’ve become and what I’ve learnt from a long series of successes and failures: . Accomplishment starts with love. . Simplicity is never simple: it’s complexity reorganized. And it’s powerful. . No matter what we do or create, there’s always a human involved in the end. . Modernity, for us, is not always progress. . True innovation begins with us taking a step back. . The strongest and the most intelligent among us will fail, if we resist change. . Even our own beliefs might change, smile. I take pride in capturing the essence - the who and the why - behind each brand, be it a company, a product, or an artist. I manage small and large teams of specialists in strategy, design, content, technology, and architecture to bring brands to - and in - life with effective and meaningful experiences. I collaborate with people who demonstrate purpose and vision and who are genuine in their endeavors.

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