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  • Form - New Boutique Hotel Brand
  • Form - New Boutique Hotel Brand
  • Form - New Boutique Hotel Brand
  • Form - New Boutique Hotel Brand

Form – New Boutique Hotel Brand

February 9, 2017

Form, a new Boutique Hotel Brand was launched at the Gulf and Indian Ocean Hotel Investors’ Summit (GIOHIS) on Monday of this week.
Since June 2013, Rap. has been mandated to design the brand, its strategy and positioning, name and identity, experience and art direction. More details to follow as production and construction progress.

Thank you to Tarek M. Daouk, our client, who understood immediately the importance of placing design, very early in the process, at the heart of the project. Thank you to DCC (Dubai Contracting Company) for their trust and Architecture Studio in Paris for their collaboration.

Form, un nouvel hôtel-boutique a été lancé ce lundi à l’occasion du Gulf and Indian Ocean Hotel Investors Summit (GIOHIS).
Rap. a été chargé, depuis juin 2013, de la conception globale de la marque, stratégie et positionnement, nom et identité, expérience et direction artistique. Nous dévoilerons davantage de détails au fur et à mesure que la réalisation/construction progresse.

Merci à Tarek M. Daouk, notre client, qui a immédiatement su placer le design au cœur du projet très tôt dans le processus. Merci à DCC (Dubai Contracting Company) pour leur confiance et à Architecture Studio à Paris pour leur collaboration.

Slides > Form identity – Naming – Guest profile + mindset – Experience + branding

Before launching Rap. in November 2014, I ran Marc Kandalaft Design for 15 years, building brand identities for companies in Europe, North-America, and the Middle-East. Rap. represents what I’ve become and what I’ve learnt from a long series of successes and failures: . Accomplishment starts with love. . Simplicity is never simple: it’s complexity reorganized. And it’s powerful. . No matter what we do or create, there’s always a human involved in the end. . Modernity, for us, is not always progress. . True innovation begins with us taking a step back. . The strongest and the most intelligent among us will fail, if we resist change. . Even our own beliefs might change, smile. I take pride in capturing the essence - the who and the why - behind each brand, be it a company, a product, or an artist. I manage small and large teams of specialists in strategy, design, content, technology, and architecture to bring brands to - and in - life with effective and meaningful experiences. I collaborate with people who demonstrate purpose and vision and who are genuine in their endeavors.

Rap.
By Marc Kandalaft Design, inc.

Office 205
467 Saint-François-Xavier
Montreal H2Y2T1 Quebec
Canada

Rap.
By Marc Kandalaft Design, inc.

138 Duane Street #5S
New York NY 10013
United-States

Rap.
By Marc Kandalaft Design, inc.

6, rue Cavallotti
Paris 75018
France