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Wisdom Wisdom

November 16, 2016

Wisdom — Aristotle believed that every virtue can become a fault if not correctly applied.

Frugality can veer into miserliness.
Self-reliance can harden into prideful stubbornness.

For Aristotle, being virtuous meant avoiding these extremes, by following the path between two vices: that of not applying a virtue enough, and that of applying it too much. He called this finding the “mean” of a virtue.

For example, courage is the mean between cowardliness and recklessness.
Loyalty is the mean between fickleness and blind obedience.
Resolution is the mean between spinelessness and obstinacy.

Practical wisdom, for Aristotle, is the ability to do the right thing, at the right time, for the right reason. Now this is easier said than done, which is precisely why we need practical wisdom. Because it is neither art nor science, its excellence in deliberation as determined by a rational principle allows a virtuous man to adapt to new challenges and different situations. For this reason, Aristotle believed that practical wisdom was the virtue that made all the other virtues possible.

Without the correct application of practical wisdom, the other virtues would be lived too much or too little and thereby become vices. What this also means for investors is that it is not enough to presuppose our prudence if we believe we know what prudence is, but we must also make sure we adhere to good judgment in our actions that are in accord with this virtue of prudence.

According to the Richard McKeon translation of Aristotle’s Nicomachean Ethics

Before launching Rap. in November 2014, I ran Marc Kandalaft Design for 15 years, building brand identities for companies in Europe, North-America, and the Middle-East. Rap. represents what I’ve become and what I’ve learnt from a long series of successes and failures: . Accomplishment starts with love. . Simplicity is never simple: it’s complexity reorganized. And it’s powerful. . No matter what we do or create, there’s always a human involved in the end. . Modernity, for us, is not always progress. . True innovation begins with us taking a step back. . The strongest and the most intelligent among us will fail, if we resist change. . Even our own beliefs might change, smile. I take pride in capturing the essence - the who and the why - behind each brand, be it a company, a product, or an artist. I manage small and large teams of specialists in strategy, design, content, technology, and architecture to bring brands to - and in - life with effective and meaningful experiences. I collaborate with people who demonstrate purpose and vision and who are genuine in their endeavors.

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