Power to vision

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Power to vision

May 22, 2015

This video is an hommage to our fascinating world, to humanity.
Its greatest and its worst, how beauty sometime emerges from the ugly.
It was first screened at the launch of Rap., on the 19th of November 2014.
It symbolises our culture, our artistic influences, and our values.

Before launching Rap. in November 2014, I ran Marc Kandalaft Design for 15 years, building brand identities for companies in Europe, North-America, and the Middle-East. Rap. represents what I’ve become and what I’ve learnt from a long series of successes and failures: . Accomplishment starts with love. . Simplicity is never simple: it’s complexity reorganized. And it’s powerful. . No matter what we do or create, there’s always a human involved in the end. . Modernity, for us, is not always progress. . True innovation begins with us taking a step back. . The strongest and the most intelligent among us will fail, if we resist change. . Even our own beliefs might change, smile. I take pride in capturing the essence - the who and the why - behind each brand, be it a company, a product, or an artist. I manage small and large teams of specialists in strategy, design, content, technology, and architecture to bring brands to - and in - life with effective and meaningful experiences. I collaborate with people who demonstrate purpose and vision and who are genuine in their endeavors.

Rap.
By Marc Kandalaft Design, inc.

Office 205
467 Saint-François-Xavier
Montreal H2Y2T1 Quebec
Canada

Rap.
By Marc Kandalaft Design, inc.

138 Duane Street #5S
New York NY 10013
United-States

Rap.
By Marc Kandalaft Design, inc.

6, rue Cavallotti
Paris 75018
France